Shadestation

Shade Station is a UK-based online store specialising in branded sunglasses, with a very wide catalogue that includes men’s, women’s and unisex styles from well-known names such as Ray-Ban, Oakley, Prada, Gucci, Tom Ford, Persol, Maui Jim or Carrera, plus sporty and fashion options. Their approach is clearly focused on offering current (and also classic) models with a variety of sizes, lenses and styles: aviator, wayfarer, square frames, cat-eye, wraparound sports shields and more technical frames.

When shopping at Shade Station, the main draw is finding lots of premium-brand options in one place, with frequent availability of colours and lens combinations you don’t always see in smaller stores. Also, as an established UK e-commerce player, they often run regular promotions and seasonal campaigns, which makes it easier to pick up designer sunglasses at a better price.

If you’re looking to refresh your everyday pair, get ready for a trip, or choose a sporty model for road or mountain use, Shade Station is an interesting option thanks to its range, fast model turnover, and the convenience of comparing brands and styles on a single website.