UK shopping events calendar — sales, deals & seasonal promotions
Every annual event when UK retailers cut prices: Black Friday, Boxing Day, Prime Day, summer and winter sales. Dates, participating stores and the best community-verified deals.
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Black Friday
The last Friday of November. In 2026 it falls on 27 November.
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Cyber Monday
The Monday after Black Friday. In 2026 it falls on 30 November.
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Boxing Day
26 December every year. Sales typically run through New Year's Day and into mid-January.
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Amazon Prime Day
Mid-July, two consecutive days. 2026 dates announced in June.
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