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LUISAVIAROMA is a Florence-based luxury retailer founded in 1930 by Luisa Jaquin on Via Roma in central Florence, hence the name. The flagship store is still on Via Roma and the business is run by the Panconesi family, who built it into an international e-commerce destination.

Yes. LUISAVIAROMA ships to the UK on a DDP basis (delivered duty paid), which means duties, VAT and clearance fees are calculated and collected at checkout. The price shown at the end of checkout is the total you pay — DHL will not charge any additional customs fees on delivery.

LUISAVIAROMA ships to the UK via DHL Express, typically in 2-4 working days from the Florence warehouse. Order tracking is provided by email as soon as the parcel is picked up. Orders placed on weekends and holidays are dispatched the next working day.

LVR Privilege is LUISAVIAROMA's tiered loyalty programme for regular customers. It unlocks benefits such as early access to sales and new collections, exclusive promotions, priority customer service and complimentary gifts. Tiers are based on annual spend and you can track status within your account.