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Über Stories
& Other Stories is a women's fashion label owned by the H&M Group, launched in 2013 as a more design-led, premium-feeling sister brand with design ateliers originally in Stockholm, Paris and Los Angeles (the brand's identity has long been built around these three Ateliers, each with a distinct aesthetic). The site stories.com offers women's ready-to-wear (dresses, knitwear, tailoring, denim, skirts, trousers, tops, coats and outerwear), shoes and accessories (bags, belts, jewellery, hats, scarves), lingerie and swimwear, plus a beauty range spanning fragrance, body, skincare and haircare with the brand's own perfume line as a signature. Collections are released frequently with small capsules, designer collaborations and limited-edition prints, sitting above H&M's core brand on price while remaining below premium designer labels — a positioning that has made & Other Stories a staple on UK high-street fashion wish-lists. The UK site ships across the UK with Sparks-style member benefits integrated via the H&M Member programme, and returns are handled via H&M's UK logistics and drop-off partners.
💡 Spartipps für Stories
- ✓& Other Stories' biggest savings come from the end-of-season sales (late December/early January and late June/July), Black Friday, Cyber Monday, Boxing Day and targeted mid-season promotions, with reductions of up to 50-70% on selected dresses, knitwear, shoes, bags and beauty. The Sale section is active year-round and rotates previous-drop pieces and end-of-line sizes at strong markdowns. Signing up to the free H&M Member programme (shared with H&M, COS and Weekday) unlocks member pricing on selected styles, early-access windows to sales, a birthday treat and targeted offers via email — often worth more than a one-off promo code. Collaboration capsules (guest designers, small print runs) tend to sell out quickly at full price and rarely discount — plan early if you want a specific piece. Klarna and Clearpay spread the cost of a full outfit or occasion dress over instalments. Beauty products (body, fragrance) rarely discount on the site — factor that into purchase decisions. Check the measurements rather than the size label: & Other Stories can run slightly smaller than H&M core on some fits.
❓ Häufige Fragen zu Stories
Is & Other Stories part of H&M?
Yes. & Other Stories is a women's fashion brand owned by the H&M Group, launched in 2013. It sits above H&M's core brand in price and design-led positioning and shares some backend infrastructure with the group — payment processing, returns handling through H&M logistics, and the shared H&M Member programme across & Other Stories, H&M, COS, Weekday and Monki.
What are the & Other Stories Ateliers?
The brand's identity was built around three design Ateliers in Stockholm, Paris and Los Angeles, each contributing a distinct aesthetic to collections — Stockholm for Scandi minimal, Paris for more refined classic tailoring, LA for relaxed California style. Collections are often described or tagged by Atelier on the site, although the structure has evolved over time within the H&M Group.
Can I return & Other Stories items to an H&M store?
Yes — online & Other Stories orders can typically be returned free via drop-off at selected H&M stores in the UK, as well as through pre-paid labels at Evri ParcelShops and lockers, via the online returns portal on stories.com. Items must be unworn with tags attached within 30 days of delivery. Underwear, swimwear, pierced jewellery and opened beauty are non-returnable for hygiene reasons.
Do my H&M Member benefits work on & Other Stories?
Yes. The H&M Member programme is shared across the group brands — H&M, & Other Stories, COS, Weekday and Monki — so sign-ins, member pricing on selected styles, early-access windows and birthday treats apply when shopping on stories.com. The programme is free to join via the H&M/&OS app or website.
👀Andere schauen auch
🌍Stories in anderen Märkten
🛒 Einkaufsinformationen
Versand
Standard UK delivery £3.99 (3-5 working days, Evri or Royal Mail) — free on orders over £50. Express delivery £5.99 (1-2 working days) when ordered before the daily cut-off. Click & Collect available at partner locations (Evri ParcelShops, selected lockers). Orders ship from H&M Group's UK warehouses with tracking by email.
Rückgabe
30-day returns on unused items in original condition with tags attached. Underwear, swimwear, pierced jewellery and beauty items are non-returnable once the hygiene seal or packaging is broken. Free UK returns via pre-paid label, drop-off at selected H&M stores, Evri ParcelShops or lockers through the online returns portal. Refunds processed within 14 days of receipt back at the warehouse to the original payment method. Members of the H&M Member programme may access extended returns during promotional windows.
Zahlungsmethoden
Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna (Pay in 3), Clearpay and & Other Stories / H&M Gift Cards.
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